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So your business has a website - or you need one for your new venture. Web design can be a tremendous process, so we've talked to some web designers who have told us what you need to do on your site ... and what you probably can do (like Crazy Flash animation). The first thing you should do is a good, attractive URL. Make sure it makes sense for your business, is not a bizarre spelling and is also available on social platforms. If your business name is taken, Panabee can help you get creative, and Name Vine is a great resource to see what's available. Once you set up your domain, it's time to build the site and make some big decisions. Here are 10-hives for your website, which will ensure that your customers get a positive experience on the site, improve your company's digital footprint, and increase engagement with your brand.
Sure, a website should be aesthetically pleasing, but it is more important to be useful. Before you choose a server or type an HTML tag, you should find out how you want the website to work. This is important for user experience and SEO, as Google considers the content and structure of a site when ranked for search. So, create a design for the site and do a mock-up - what the designers call "wireframing" - and run it by some friends to make sure it makes sense and is intuitive. "If they can understand the logic, will people who visit your website ... and Google bots do it while ranking!
Sure, a website should be aesthetically pleasing, but it is more important to be useful. Before you choose a server or type an HTML tag, you should find out how you want the website to work. This is important for user experience and SEO, as Google considers the content and structure of a site when ranked for search. So, create a design for the site and do a mock-up - what the designers call "wire framing" - and run it by some friends to make sure it makes sense and is intuitive.
We cannot stress enough that the most important business details are contact information - that's why it has its own section. So How often do you visit a website and think 'how hard is it to contact this company? Their number, email, address and contact form are easily accessible and visible, ”he says. It makes a difference because being more frustrated than being unable to get in touch with an essential business or service.
When you enter an email address or a phone number on the site, do not upload this information as part of an image - the number or address must be clicked or copied from the site to the right to place the call. Send an email easily and quickly. These days most smartphones have the ability to "click to call" on the web, so make this process as easy as possible for users.
A map without a legend is useless and a website is useless without explicit navigation. Make sure you use easy-to-understand and logical names for the various pages of your site - contacts, about, FAQs, etc. Being clever or cryptic will simply be a change for users. . When developing your navigation strategy, you should consider the call to action. What is it that you want people to do on your site? place an order? Email for a quote? Become a Member? Come to your brick-and-mortar store? Call to talk with a customer service representative? Make your goals clear and clear.
If you are selling anything online, then you need to make some efforts to secure your site with an SSL certificate. SSL will encrypt the communication between you and your customers (ie a credit card number, social security number), which will allay your fears of providing such information, as there is too much identity theft on the web. VeriSign, TrustE, Entrust and GeoTrust are good options for detection.
Twitter. Facebook. Tumblr. Youtube. Pinterest Google+ LinkedIn. Instagram. Eighty-four. There are a lot of social platforms out there, and you should promote their presence on your website, as social media is an important part of marketing your business. Although not a traditional business, the digital know-how team does a good job promoting its many social channels on the Cocoa website.
Integrating these platforms into your website will help boost your SEO, improve the footprint of your business on the social web, and build your following across multiple social platforms. As long as you actually maintain your content, you will keep your brand at bay and keep users engaged.