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CodeAspire > Blog > Write an SEO-Focused Content Brief Your Writers Will love

  • CodeAspire
  • Feb 15, 2021

Write an SEO-Focused Content Brief Your Writers Will love

It is no secret that SEO and content go hand in hand. After all, without SEO your content may be lost somewhere on page 50 of the search results; And we all know that the traffic on those pages is less than satisfactory. Likewise, your first-page ranking can only do so much if your content is post-click crummy. This is why a good relationship between SEO and great content is essential! Here are 10 ways to write SEO content to further your content and at the same time enhance your SEO efforts.

SEO writing tips to advance your content

1. Write for your audience first

This SEO writing tip is number one for a reason. It sounds simple enough, yet many companies make content for all the wrong reasons. Write content that appeals to the interests of your target market or answers their questions. Not all posts should be about your product or service, but they should all be related to the industry. Engage yourself and your company as an expert in your industry who writes SEO-friendly content that is interesting and informative, and do it better than your competition.

2. Keep it all under one roof

Get credit and traffic to your website by placing your original content under your domain name. If you have a blog that is out of hosting with WordPress or Blogger and host the blog in a sub folder on your own domain (ie: Whenever you have the opportunity to show other forms of original content such as videos, info graphics or whitepaper, be sure to embed them on your website as well and share from there

4. Use Keyword-Rich Phrases Use relevant,

keyword-rich phrases in your content as well as your content to tell both your readers and search engines, and the search engines know what your post is about. But beware, too many keywords will not only turn your readers off, but may also penalize search engines for keyword stuffing. Use keywords thoughtfully and sparingly while sticking to a more natural experience. In addition to using keywords throughout the body of your post, take advantage of blog tags by tagging a few relevant keywords for each post; Most common blogs have tagging capabilities already built.

5. Structure your positions

The content of your post can be great, but easily lost in an unorganized, inefficient format. Breaking your content into short paragraphs with headlines makes for an easy read that will keep your readers engaged. For search engines, back-end organization is also important. When tagging headlines (H1 for the title, H2 for the subtitle) using the appropriate tag hierarchy is key to maintaining a well-structured article.

6. Include Imagination

Pop your posts with images! People are visual. Adding an image to your blog post can make a big impression. Have a Pinterest account? In addition to promoting your blog on your other social media channels, posts can also be inserted with images, adding another avenue for traffic to your website.

7. Propel Content with Social Media

Social media is a powerful tool that can help increase the reach of your content and promote sharing. Post each new article on social media sites and forums, using engaging descriptions and calls-to-action. Since the power of social media lies in sharing, it is also important to have a share button on each of your blog posts. If you want how your links look when your links are shared, then applying the Twitter card for Twitter or Open Graph for Facebook (tech) can boost your shared links, and increase your click-through rates. Can help