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Creating social media traffic is a lot like a city planner who wants to know how to efficiently bring traffic in and out of a city. If each roadway in a city has a different source of website visitors, then your social media traffic should definitely be a pillar for your highway infrastructure.
Getting people to your website through social media engagement can be difficult, especially if you are on a limited budget and are already trying paid advertising. While paid social can certainly help boost your website traffic, how do you get people to visit your social channels ?
As we all know, social media has the potential to be a major source of traffic to your site. The larger the presence you build on social media, the more you can count on the steady social media traffic to your site.
Increasing your social media traffic is when you build and build relationships on each network. Being easily available to customers, brand loyalists and potential buyers, it helps you nurture these people through the buying process.
Each social network is different, but to get an immediate boost in your social traffic, there are some steadfast rules to follow for all your social channels. Remember that your content says everything about your brand, so make sure your blog posts, case studies or infographics go above and beyond to make the social sharing aspect greater.
To get your social media traffic rolling, follow these six steps to get people to your social channels and ultimately to your website
First impressions are required. We always say "don't judge a book by its cover", but more often than not, visuals help us make decisions. In fact, Adobe's Q4 2013 index showed that social media posts with images make up 650% more engagement than text posts. People want visual content to ensure that their purchasing decisions are valid. When customers are able to watch a product video or demo, they are 85% more likely to make a purchase decision than to read a text review.
On social media, you have to use visuals to drive traffic to your website. One of the best avenues for visuals is Instagram. With over 80 million photos and videos shared each day, there is a lot of competition. But when you are able to create beautiful and engaging content on Instagram, there is a difference in businesses. According to Instagram statistics, brands see the highest level of engagement (4.21%) on Instagram compared to other social networks. About three-quarters of Instagram comments are made within two days of the post, showing its high impact on the brand's Instagram strategies. Provide terrifying scenes that not only stand out, but speak about you, your product, and your story. The best scenes on social media include:
1. Vibrant colors and well-designed layouts
2. High level photography
3. Visual telling stories
4. Views showing products or services in a new light
5. Constantly on point and well planned
By now every marketer or business owner should know the importance of being mobile friendly. ComScore's data showed in 2013, 65% of the time spent on social media was through mobile devices. Approximately 40% of news content was read on mobile devices compared to desktops.
Living in the mobile age means that your content is easy to read, but more importantly, easy to share. Share buttons on mobile devices are important to drive social media traffic. Neil Patel made it clear that the harder it is for your audience to share your content, the less likely it will be.
Get readers to share your content using social media plugins. There are various plugins that can help you spread your content through social media. One of the ways is using click to tweet, which allows readers to highlight parts of your content to share on social without leaving the page.
Secondly, you need to include social media buttons that are mobile friendly and do not distract your readers while scrolling. According to Slate and Chartbeat, most readers only make it half a page, which means you have to keep your social media buttons. You can use the map plugins like SumoMe (for WordPress) to see where people are clicking the most on your blog content. Once you have a good idea of ??the area with high click volume, immediately add your social share button to increase traffic.
When you want your content to be easy for readers to share, you also need to ensure that your content is shared correctly and effectively. Digital marketing has grown significantly, meaning that at some point you will need to consider increasing your search engine optimization (SEO) best practices. In the most basic terms, integrating SEO best practices into your content can help you:
1. Improve online visibility
2. Generate more sales / leads
3. Strengthen your brand rights and domains
4. Connect with your direct audience
5. Increase your social media traffic
If you want to increase your social traffic, optimizing content for search engines like Google and Bing can be a tremendous payoff. According to the 2014 Advanced Web Ranking Report, statistics have shown that on average, a page is on a click in about 72% of searches.
When you talk about ranking on page two or three, this number decreases considerably. AWR data show, on average, less than 6% organic clicks on pages two and three of Garner. You are not only helping your website traffic with SEO improvement, but you are also increasing buyer persuasion with better ranking. A Fleishman-Hillyard and Harris Interactive Annual Global Study found that 89% of people tried to purchase an item for search results to make their purchasing decisions.
While SEO best practice can help your website, you can also use social media as a useful tool. Once you start building the quality of your content, you encourage outside sites to link your site to social media.
The social media tester does a great job in sharing various social media resources. When you promote your content, it also encourages other shops. This can be the part that puts your content in front of different eyes. While this process may not be immediate for new social users, it is good to get into the habit of creating other's content and your own awesome relationships.
The key to building follower count lies within all consistency. The more consistent you are with your social media publication, the more likely you are to be seen. Once you start seeing a spike in social media traffic, you should not slow down your posting. Keeping a daily publishing schedule is important for effective social media traffic building. Make sure you know roughly what to post on each site and in how much time. Constant Contact and association metrics provided some insights to post:
1. Post on Facebook 3-10 times a week
2. Tweet at least five times a day
3. Instagram about 1.5 times a day
4. Post on LinkedIn 2-5 times a week
Use social media calendar
To ensure that you are up to speed on every channel, try to fill your social media calendar as much as possible. Once you create a complete schedule, you will have a clear overview of your publishing habits, schedule and strategy.
Sprout Social's unique social publishing tools can help you schedule social messages while giving a visual overview of your calendar. See what a month's worth of content looks like in our calendar with a free 30-day trial. Optimizing your post time through a social media calendar can mean the difference in seeing changes in your social media traffic.
Finding out how well your competitors are trying is a true and true marketing strategy. There should be a similar perception to your social strategy. Social media competitive analysis simply helps you to spread your social media traffic. You can easily locate key performance metrics and see how similar audiences react to competitors' social posts. Try to get as much insight from your competitors first. This gives you a better idea of ??what it takes to build an audience on social. You never want to copy your competitors directly, but analysis can shape your own strategy.
Try to know things like:
1. Successful post time and day
2. The most attractive social channel
3. How often they respond to their comments
4. Types of published content (images, videos, quotes, etc.)
You can completely surprise yourself by what a little digging will reveal about your industry. Know exactly what your followers are As we discussed, engagement is extremely important for social media. With competitive analysis, you need to know how your competitors successfully engage with their followers. This type of content is driving Mont comments, clicks, impressions and shares. This can give you a better idea in your social media content planning.
Engaging your audience is one of the most important aspects of social media management. Our 2016 Q2 Sprout Social Index data showed that brands send 23 messages to only one consumer response. This means too much self-promotion and not enough engagement. Before you stop talking to your audience, consider this:
1. 3 in 1 people go to competitors when social attention is not given
2. 34% of people choose social media as their choice for customer service
3. On average 957 messages in Q1 2016 require response (up 18% from Q1 2015)
4. Only 11% of people receive answers from brands
When you do not have to spend every moment waiting for your customers to respond, it is your duty to provide the best customer experience. And it can be as simple as answering customer questions or concerns.
Increasing your social media traffic allows you to manage your social channels efficiently. Social media is a two-way street, so do not harm your traffic by making it a one-way strategy. Through Sprout Social of Social Media Management Tools, you have the ability to stay on top of social events, comments, and content in your feed through a single-stream inbox. It takes time to build your audience, but by following these steps, you will be more likely to see a positive impact on your social media traffic.